Gracy has partnered with Live On Utah, a statewide effort, to prevent suicide by promoting education, providing resources, and changing our culture around suicide and mental health. Together we can get through, reach out, lift up, look ahead, and Live On.
Live On is a public-private mental health and suicide prevention campaign that aims to modify attitudes and social norms to reduce suffering and save lives. The population-oriented, evidence-informed effort brings together diverse partners to develop, launch, and evaluate powerful and effective content to:
Establish Mental Health and Suicide Prevention as a Priority for all Utahns
Promote Protective Behaviors and Beliefs – increase knowledge and acceptance around help-seeking, safe firearm storage, and stigma reduction
Provide Hope and Encourage Social Connection – amplify voices of healing and resiliency, especially from those with lived experience around loss and recovery, and encourage supportive relationships
Live On is the first time Utah has taken on a comprehensive, large-scale, multi-platform effort of this type around the issue of mental health and suicide—one that goes beyond individual marketing efforts or one-off messaging initiatives. Under HB 393 (2019), the Utah Legislature generously matched funds from private donors for this endeavor, supporting a three-year period of robust campaign development, implementation, and evaluation.